Low ratings trigger move to new slot
NBC’s little-seen drama “Kings,” which has disappointed on Sunday nights, is being exiled to Saturdays.
Peacock plans to air two-hour editions of “Dateline NBC” in the 7-9 p.m. slot beginning Sunday. NBC execs believe the newsmag will serve as a better lead-in to “Celebrity Apprentice.”
But rather than scrap “Kings” altogether, NBC will continue to air the show in the Saturday at 8 p.m. slot, where expectations are extremely low. Peacock mostly airs drama repeats on the night.
Move also comes as the Sci Fi Channel is set to run a marathon of “Kings” episodes Thursday night.
NBC had been waiting to see if “Kings” would hold steady, but the drama posted its lowest rating yet on Sunday — a 1.1 rating/3 share in adults 18-49 and 3.6 million viewers. After four episodes, the show has averaged a 1.5 rating/4 share in the demo.
Michael Green exec produces “Kings,” which comes from Universal Media Studios. The modern-day “David and Goliath” drama stars Ian McShane, Chris Egan, Sebastian Stan, Susanna Thompson, Alison Miller, Wes Studi, Eamonn Walker and Dylan Baker.
Erwin Stoff and Francis Lawrence also exec produce.