The move comes after Hulu programmers were impressed by the success the streaming vid platform has had in had in recent months with feature-length docus including "The Life and Times of Harvey Milk," the Bush-centric "Crawford" and "Hoop Dreams."
As of this (Thursday) morning, about 100 docu pics will be added to Hulu's archive, including Morgan Spurlock's "Super Size Me"; and recent film fest faves "Kicking It," about a soccer competish for homeless people in South Africa; "Confessions of a Super Hero," about the costumed denizens of Hollywood Boulevard; and "DIG!," about the love-hate relationship between members of alterna-rock bands Brian Jonestown Massacre and Dandy Warhols. Hulu's trove of docu fare will also include a range of TV productions.
Hulu execs say they've been pleasantly surprised to see the viewership stats for docus climb as they've added more intriguing titles. Docs like "Crawford" and "Harvey Milk" have also generated a huge amount of chatter in Hulu's comments section. A Q&A with "Crawford" helmer David Modigliani also generated heavy traffic for Hulu, indicating that there's a clear opportunity for Hulu to serve as a forum for docu lovers to interact with filmmakers, according to Andy Forssell, senior veep of content acquisition and distribution.
"'Crawford'woke us up to an opportunity we have to highlight films that offer great content but don't always have the marketing budgets to make that connection with the audience," Forssell said. "We can play a great part in making those connections and offering filmmakers reach in a very cost-effective way."