There’s no slowing down Disney Channel’s “Hannah Montana,” which racked up a big aud on Sunday to stand as cable’s most-watched program last week.
An hourlong seg of “Hannah,” airing behind a seven-hour marathon of repeat episodes, drew 6.9 million viewers on Sunday — the series’ second largest aud to date — and became television’s No. 1 scripted series telecast of the year in tweens 9-14 (2.7 million).
The next closest cable series in total viewers for the June 29-July 5 frame was TNT drama “The Closer” (6.3 million).
“Hannah’s” big showing helped the original series that followed it, “Sonny With a Chance” (5.17 million) and “JONAS” (4.03m), register series highs in total viewers as well as target 6-11 and 9-14 demos, according to Nielsen.
It was a big night overall for Disney Channel, whose average audience in primetime (4.7 million) topped that of ABC, NBC and Fox.
In other cable ratings news for the week of June 29-July 5, released later than usual due to the Fourth of July holiday, USA remained on top in adults 18-49, but TNT moved to the lead in adults 25-54 and total viewers thanks to a Sprint Cup auto race on Saturday that drew 5.28 million viewers.
Week’s No. 1 entertainment series among young adults was Discovery’s “Deadliest Catch” (1.7/5 in 18-49, 3.45m), while the top-rated scripted series in most broad demos was “The Closer” (1.3/4, 6.30m).