Eagles-Colts ties 'Big Brother' on Thursday
Even though it’s only preseason, the NFL flexed its muscles Thursday as the Eagles-Colts contest gave Fox a win over CBS, which aired “Big Brother” and two repeats, enough to garner the most viewers for the night.
Although the numbers may change slightly due to early fast nationals, the game drew a 2.4 rating/8 share in the 18-49 demo, with 6.5 million viewers watching. Although the outcome of the game meant nothing, the country’s obsession with pro football remains strong and doesn’t look to be abating anytime soon.
Fox was certainly happy to see football return. The summer session of reality hit “So You Think You Can Dance” finished in early August, and last week’s Thursday combination of “Bones” and “House” repeats were weak.
At 8 p.m. CBS’ “Big Brother” (2.4/8, 7.3m) tied for football in the demo but drew more viewers. “CSI” (1.7/5, 7.7m) and “The Mentalist” (1.7/5, 7.8m) have shown excellent resiliency during their summer reruns.
In day 10 of ABC’s “Who Wants to Be a Millionaire” run, the Alphabet quiz show (1.4/5, 6.8m) maintained its average and has proven to be a 27% improvement in the demo and has captured 3.4 million more viewers over the same dates last year. The rest of the ABC lineup didn’t fare as well Thursday and the net was defeated by a slight margin by NBC’s sitcoms and “Law & Order” repeats.
Preliminary 18-49 averages for the night: Fox, 2.5/8; CBS, 1.9/6; NBC, 1.1/4; Univision, 1.2/4; ABC, 1.03/; CW, 0.8/3.
In total viewers: CBS, 7.6 million; Fox, 6.5 million; ABC, 4.2 million; NBC, 3.2 million; Univision, 3.0 million; CW, 2.0 million.