Sunday afternoon update: It's official. "Chuck" renewed for 13 episodes. Fans, ye have been heard.

Those Save Chuck campaigns for sure had an impact on the decision-making. The Nielsen numbers may be modest, but Peacock execs realized they'd be foolish to throw away a show that is just starting to get pop culture traction. In some ways, the renewal drama may have helped "Chuck."

Another big hero in this drama: Warner Bros. TV prexy Peter Roth, who fought "tirelessly" to keep hope alive for "Chuck," according to those in the know.

Previously on 'Chuck':

It ain't over 'til it's over, but people who are in a position to know say that confirmation of  "Chuck" third-season renewal deal between NBC and Warner Bros. TV is expected later today.

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