BlueRun Prods. has inked a deal to provide programming for HorseTV, a multimedia site dedicated to everything equine.
Pact gives HorseTV right of first refusal for content from BlueRun, which has several films in pre-production and development, including “Of Kings and Cowboys,” a romance set in the world of polo, and “Russian Warmblood,” about saving the czar’s horses during the Russian Revolution.
The deal requires BlueRun to provide at least six original shows to HorseTV over the next three years. BlueRun is also currently in development on a reality show covering co-ed polo.