Animated repeats win over 18-49 demo

Animated repeats led Fox to a Sunday primetime victory in the 18-49 demo, despite competition from such events as the Miss Universe Pageant and the 2009 finale of “Who Wants to Be a Millionaire.”

CBS’ “Big Brother” (2.5 rating/8 share among in the demo, 7.4 million viewers overall) was the night’s most-watched program among adults 18-49, according to preliminary nationals from Nielsen.

Airing on NBC, “Miss Universe” (2.0/6, 5.8 million) gained viewers in its second hour Sunday to win the 10 p.m. timeslot over CBS’ “Cold Case” (1.1/3, 4.6 million) and ABC’s “Defying Gravity (0.8/2, 2.7 million).

CBS’ “60 Minutes” tribute to the show’s mastermind, Don Hewitt, was the night’s overall leader in viewers (1.2/4, 7.5 million), though it finished second in 18-49 at 7 p.m. to ABC’s “America’s Funniest Home Videos” (1.6/6, 6.6 million).

“Millionaire” (1.5/5, 7.6 million) which featured a contestant reaching the final question – and getting it wrong – in its 11th and final night of its 10th-anniversary run, finished third in its 8 p.m. timeslot behind “Big Brother” and back-to-back repeats of “The Simpsons” (combined 2.1/6, 4.4 million) on Fox. NBC’s “Merlin” (1.1/3, 3.9 million) aired its series finale at 8 p.m., finishing fourth at that hour.

At 9 p.m., ABC’s “Shark Tank” (1.8/5, 5.6 million) matched its previous week’s numbers and finished second in the timeslot among those 18-49 behind Fox’s “Family Guy” (2.4/6, 5.3 million)/”American Dad” (1.9/5, 4.1 million) combo. “There Goes the Neighborhood” (1.2/3, 3.8 million) was fourth in the timeslot for CBS.

Preliminary 18-49 averages for the night: Fox 1.8/5, NBC 1.5/5, CBS 1.5/4, ABC 1.4/4, Univision 0.6/2, CW 0.5/1.

In total viewers: CBS 5.9 million, ABC 5.6 million, NBC 4.7 million, Fox 3.9 million, Univision 1.5 million, CW 1.2 million.

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