NBC Universal taps into showbiz auds abroad
LONDON — In the U.S. NBC Universal’s celeb-loaded “Access Hollywood” is a hit in the syndication market, but in the rest of the world the show is almost unknown.
That may be about to change.
In London NBC Universal International Television’s new format topper Yvonne Pilkington is prepping an assault on the international market for the ubiquitous show that bowed back in 1996.
She said: “At a time when audiences are looking for pure escapism and don’t want too much grim reality from unscripted shows, ‘Access Hollywood’ provides an instant connection to Hollywood.”
Pilkington hopes to interest broadcasters in the format at the upcoming Mip sales mart.
She will be targeting France, Germany, Italy, Scandinavia and Spain in Europe as well as parts of Asia.
Pilkington said: “The beauty of this format is that it can be easily adapted to suit the needs of local audiences. Broadcasters can add their own content to ‘Access Hollywood’s material and hire their own presenters, but retain the show’s branding.”
In the past “Access Hollywood” has sold to webs in Canada, the U.K. and even China, where a Mandarin version was licensed a year ago.