‘Access Hollywood’ gets global push

NBC Universal taps into showbiz auds abroad

LONDON — In the U.S. NBC Universal’s celeb-loaded “Access Hollywood” is a hit in the syndication market, but in the rest of the world the show is almost unknown.

That may be about to change.

In London NBC Universal International Television’s new format topper Yvonne Pilkington is prepping an assault on the international market for the ubiquitous show that bowed back in 1996.

She said: “At a time when audiences are looking for pure escapism and don’t want too much grim reality from unscripted shows, ‘Access Hollywood’ provides an instant connection to Hollywood.”

Pilkington hopes to interest broadcasters in the format at the upcoming Mip sales mart.

She will be targeting France, Germany, Italy, Scandinavia and Spain in Europe as well as parts of Asia.  

Pilkington said: “The beauty of this format is that it can be easily adapted to suit the needs of local audiences. Broadcasters can add their own content to ‘Access Hollywood’s material and hire their own presenters, but retain the show’s branding.”

In the past “Access Hollywood” has sold to webs in Canada, the U.K. and even China, where a Mandarin version was licensed a year ago.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety