A brutal advertising climate for L.A. TV stations

How bad is it out there for Los Angeles’ local stations on the advertising sales front?

So bad that L.A. is sure to drop below $1 billion in total TV advertising revenue this year for the first time since it crested the billion-dollar threshold in the late 1980s. This is according to a local sales veteran who’s been tracking the market since I was in elementary school.

The ad market for L.A.’s commercial broadcast stations has hovered around $1.3 billion annually for most of the past decade. The final tally for last year, when the effect of the economic downturn was somewhat offset by political ad spending, is coming in at about $1.1 billion.

If the trends of the past few months continue, 2009 could come it at $700 million-$800 million, according to this source. There’s no ad category that isn’t down so far this year — even the booming B.O. has yet to lift the film category year-over-year.

That’s how bad it is out there.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Enoch Allen says:

    Ouch, big time.

More TV News from Variety