TV Azteca reporter 'dresses' up in Arizona

If all press is good press, TV Azteca and Telemundo seem to be finding their niche in the sports arena by clowning around.

As NFL.com blogger Frank Tadych notes, Super Bowl Media Day marks “the three hours of Super Bowl week where covering the ‘news’ becomes the news.”

So it’s no surprise that TV Azteca reporter Ines Sainz practically stole the show on Jan. 27 by measuring players’ biceps, a stunt that hit practically every media outlet covering the event. Telemundo’s Joel Bengoa, meanwhile, went in drag, telling players, “I’m from fairy-godmother land, and you need me to win the big game.”

Many non-Spanish-language outlets wound up putting Sainz and Bengoa front and center in their coverage.

Slapstick and politically incorrect humor have been part and parcel for Spanish-language TV for years. It now seems to be catching the eyes and ears of even non-Spanish-speaking auds with its brazen audacity amid such revered events as the Super Bowl and even the Olympic Games.

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