WB rewires cable sales exec team

HBO exec Tom Cerio to oversee operation

HOLLYWOOD — Warner Bros. Domestic TV Distribution has tapped HBO exec Tom Cerio to oversee its cable team.

Cerio’s appointment comes as WBDTD completes the restructure of the studio’s cable distribution operation. Warner Bros. opted to consolidate its formerly separate Warner Bros. Domestic Cable Distribution under WBDTD, forming a single unit under prexy Ken Werner.

Cerio, who has been named exec VP of cable sales, will report to Werner, who announced the hire Monday.

In the new setup, Cerio will oversee all licensing of Warner Bros. Entertainment fare for pay TV, premium and basic cablers and satellite services — including series, theatrical films, animation and online digital productions. He’ll also handle theatrical movie packages for broadcast TV.

With Cerio’s appointment, WBDTD has realigned its cable sales division. Gus Lucas has been named exec VP of strategic sales and planning, reporting to Cerio. Also, Mike Russo is now senior VP of West Coast cable sales, while Dan Menzel is VP of cable sales, handling the East Coast.

“We have in place an extraordinary team whose passion, focus and intellect will guide Warner Bros. and our clients as we all navigate through ever-changing and challenging times,” Werner said.

Cerio most recently served as exec VP of program distribution at HBO, a position he had held since March 2003. Before that, he spent 13 years at Disney.Lucas has been with Warner Bros. since 2000, while Russo first joined in 2001. Menzel had been with WBDTD for 10 years but most recently worked at Yahoo Sports.

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