3 Ball to tackle disorder in new series

VH1 has picked up a new unscripted series that centers on people battling obsessive compulsive disorder.

3 Ball Prods. is behind the still-untitled “OCD Project,” which will follow a group of participants suffering from severe forms of the disease. They’ll live together for several weeks in a  treatment facility and undergo both individual and group treatment.

Jeff Olde, VH1’s senior VP of programming and production, noted that OCD has become a part of pop culture, thanks to various viral Internet videos as well as entertainment projects such as USA’s “Monk.”

“I feel our viewers will also see something of themselves in these patients as I think everyone has a little bit of OCD, making it surprisingly relatable,” he said. “We want to open people’s eyes and hearts to a very real side of this disorder that can often ruin careers and relationships. … Our goal is to bring some real understanding to this disease.”

VH1 said the show falls into the same category of some of the channel’s other rehabilitation series, including “Celebrity Rehab With Dr. Drew” and “Sex Rehab With Dr. Drew.”

Producer 3 Ball, which just signed with CAA, is also familiar to the TV help genre: The company produces “The Biggest Loser” for NBC and was also behind “Breaking Bonaduce.”

“3 Ball’s brand has always been about transformation,” said 3 Ball exec producer JD Roth. ” ‘The OCD Project’ will be another example where regular, everyday people afflicted with severe symptoms take their lives back from an out-of-control situation and inspire viewers to do the same.”

Roth will exec produce “OCD Project” with Todd Nelson, Adam Greener and Matt Assmus. VH1’s Olde, Jill Holmes, Alex Demyaneko and Noah Pollack are also exec producers.

3 Ball’s other credits include “Beauty and the Geek,” “Scott Baio Is 45 and Single,” “Age of Love” and “For Love or Money.”

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