Univision goes online

Spanish-language channel to stream shows on YouTube

A deal struck last week between U.S. Hispanic media giant Univision’s Interactive Media unit and YouTube will unleash a flood of Univision’s inhouse Spanish-language programming onto the search engine by first quarter 2010. Touted as the most comprehensive deal of full-length programming for YouTube in the U.S., clips and longform programs from Univision and its sister webs Telefutura and Galavision will stream online not long after they are aired.In contrast to YouTube’s deals with CBS, Sony, Lionsgate, MGM and Starz, which post archival programs, Univision will stream more current shows, says YouTube spokesman Chris Dale. These will include interview shows “Don Francisco Presenta” and “Cristina;” news shows “Al punto” (To the Point) and “Aqui y ahora” (Here and Now);” thriller skein “Mujeres asesinas” (Killer Women) and entertainment talkshow “El Gordo y la Flaca” (The Fat Guy and the Skinny Girl). No telenovelas from its key programming supplier Televisa will appear, however, as Univision does not have the right to post them online in the U.S. The pact could help Univision raise more online ad coin, which to date is a fraction of its overall sales. While its third-quarter revenue from television increased 5.4% to $421.8 million, revenue from interactive media rose a mere 0.9% to $11.6 million. Univision will get a bigger (unspecified) cut of the online ad revenue it will share with YouTube.The partnership would allow Univision to upload higher quality content on its channel compared to what is now being posted by third party users. It will also avail of YouTube’s Content ID technology to more effectively track user engagement and monetize Univision content uploaded by YouTube users.YouTube claims a fast-growing Hispanic online viewership with a 12% increase from 2008 to 22 million.

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