Universal poaches Disneyland vet

Wiley named senior VP of marketing and sales

HOLLYWOOD — Universal Studios Hollywood has tapped Xiomara Wiley as senior VP of marketing and sales, overseeing the brand direction of both the theme park and CityWalk entertainment complex.

Her job is considered especially important as the theme park biz is trying to attract visitors during a depressed economy.

Wiley most recently served as VP of marketing for the Disneyland resort, overseeing marketing strategies for both Disneyland and Disney California Adventure.

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