MTV has named Jose Tillan general manager and exec VP of Latino-focused MTV Tr3s, assigning him the task of overseeing content strategy and the development of branded entertainment.
Tillan had been serving as SVP of content and creative for MTV/VH1 Latin America and will remain involved with those networks. He is also executive producer of Los Premios MTV.
“Jose’s impressive knowledge of the audience, his business acumen and passion for music make him the perfect person to lead the creative and strategic direction of MTV Tr3s moving forward,” MTV g.m. Stephen Friedman said.
MTV Tr3s reaches 7 million Hispanic TV households and 38 million total TV households.