Singapore broadcasting to begin Monday
Sundance Channel and WE tv will launch on SingTel’s feevee service Mio after Rainbow Media completed a carriage deal in Singapore.
The news, which was announced Thursday at the Asian TV Forum in Singapore, marks the first Asian launch for Sundance Channel and the first launch of WE tv outside the United States.
Beginning Monday, Sundance Channel and WE will be available to Mio customers in both standard and high definition sporting Mandarin subtitles, with 24/7 linear and SVOD offerings.
Last month, Rainbow Media signed up to distribute the networks to Asia for the first time via the Measat-3a satellite.
Among the early offerings will be the documentary “Monty Python: Almost the Truth (The Lawyer’s Cut),” which makes its Asian premiere on Sundance Channel’s SVOD service.
SingTel’s Mio platform is an IPTV service that launched in July 2007 as part of the SuperSaver English Pack as well as on an a la carte basis.
It carries broadcast channels and on-demand programming, and uses set-top boxes connected to homes via the existing SingTel phone lines.