Recently launched VOD service the Ski Channel has sealed a carriage deal with broadband provider RCN.
Pact puts the Ski Channel on RCN’s video-on-demand service in Philadelphia, Boston, Chicago, New York City and Washington, D.C., among other markets. Pact is estimated to add 300,000 homes to the Ski Channel’s total coverage. Service is now available in more than 23 million homes.
There are more skiers per capita in these markets than nearly anywhere else in the country,” said Ski Channel chairman-CEO Steve Bellamy.
Bellamy said given current weather conditions (and the projected El Nino weather pattern), the upcoming ski and snowboard season should be one of the best on record.
Because the Ski Channel is extremely targeted to our customer base, it is a perfect fit,” said RCN strategic external affairs and programming senior VP Richard Ramlall.