Sales and marketing prez exits after 10 years

ABC sales and marketing president Mike Shaw is departing after nearly 10 years in the top job.

Shaw broke the news to his staffers Monday evening. No replacement has been named, although one is expected to be announced in the near future, ABC said.

Shaw departs during one of the roughest advertising climates in TV history — although recent positive signs have given network sales teams plenty of optimism.

The exec said he opted to step down in order to pursue a number of personal goals.

“I have had a great 20 years at the Walt Disney Co., with the last 10 years as ABC’s president of sales being the highlight of my career,” he said.

Once he leaves his day-to-day responsibilities, Shaw will become a strategic adviser for sales and marketing strategy for the company.

He will continue to report to Disney/ABC TV Group president and Disney Media Networks co-chair Anne Sweeney.

Sweeney called Shaw “a visionary ad sales executive,” and credited the exec for helping “reshape our industry, most recently through his championing the live-plus-seven and live-plus-C3 metrics that are now the currency of our business.”

Shaw took over the top ABC sales job from Marvin Goldsmith in September 2000, and for the first time merged sales and integrated marketing efforts under one roof.

As president of sales and marketing, Shaw handles primetime, daytime, news, latenight, interactive and sales development.

He also oversees Disney’s cross-platform sales unit Disney/ABC Unlimited, and SoapNet.

Shaw joined ABC in July 1999 as exec VP/national sales manager of ABC TV Network. Before that, he was exec VP of ad sales at Disney’s Buena Vista Television, handling sales for syndie fare such as “Live With Regis and Kathie Lee,” the Disney Afternoon animated block and the off-net run of “Home Improvement.”

Daily Variety sister publication Broadcasting and Cable first broke news of Shaw’s departure.

Want Entertainment News First? Sign up for Variety Alerts and Newsletters!
Post A Comment 0