Cable network renews comedy
Lifetime’s “Rita Rocks” will roll on to a second season.
The cable channel has placed a 20-episode order for the series, which stars Nicole Sullivan as a mom who also fronts a rock band.
Lifetime’s first original comedy in 10 years, the Media Rights Capital-produced “Rita” premiered in October to an audience of 1 million total viewers, nearly 800,000 of them women 18-49 — up 11% uptick in that key demo compared with how the time period was performing for the channel in the month prior.
Stan Zimmerman, James Berg, Jeffrey Hodes and Nastaran Dibai exec produce the series.
In addition to the series renewal, Lifetime named Jane Rice senior VP of affiliate sales. Rice was most recently VP of field sales for Disney and ESPN Media Networks.