Pact covers through 2011-12 season
Reflecting Rachael Ray’s status as a daytime TV titan, her syndie yakker has been renewed for another three seasons.
CBS Television Distribution has inked renewal deals for “Rachael Ray” with stations covering 60% of U.S. TV households through the 2011-12 season, according to Joe DiSalvo, CTD’s president of sales. The renewal will take the show through six seasons. That includes slots on the ABC O&Os in key markets such as WABC New York and WPVI Philadelphia.
In the May sweeps “Rachael Ray” was down 6% — a pretty typical drop for syndicated firstrun shows this season — to a 1.7 live-plus-seven household rating. But the show improved 29% from last May on WABC in its 10 a.m. slot between Disney-ABC’s “Live With Regis and Kelly” and ABC’s “The View.”