'Biggest Loser' is launching pad for Reveille duo

Getting people to want to get in shape is one thing, but getting people to want to watch those people get in shape and change their lives every week is a whole other challenge, one that Reveille producers Mark Koops and Howard Owens were up for when developing the NBC reality show “The Biggest Loser.”

“Not to be humorous, but when we were originally developing this show, (it) wasn’t on the same scale as other shows out there,” Koops says. “That’s what I think makes it so appealing to auds, is that they are watching these people changing their lives week by week.”

“The Biggest Loser” has now become the centerpiece of the Peacock’s reality lineup, with its three-hour finale in May bringing in the best perf on a Tuesday night for the network in more than three years.

Neither producer plans to slow down anytime soon; they are already working on a medical skein that Owens says is “totally aligned with ‘Loser’ but still groundbreaking in its concept.”

“We want to make shows like the ones we are making right now, and we have no plans of changing that goal anytime soon,” Owens says.

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