The Octomom is good for the daytime TV biz.
Nadya Suleman, the Southern California woman who gave birth to octuplets earlier this year, delivered double-digit ratings increases for “Dr. Phil” with her two-part appearance on his yakker, according to the latest syndie ratings from Nielsen.
An Octomom-themed episode of “The Oprah Winfrey Show,” featuring an appearance by Suleman’s father, also produced ratings gains over the top-rated yakker’s season average.
“Dr. Phil” saw its household ratings increase 14% week to week to a 4.1 for the period ended March 1, with a two-part interview with Suleman on Feb. 25-26 generating rating increases of 31% and 42% compared with the previous week.
“Oprah,” meanwhile, was up 22% for the same week thanks to a Feb. 24 episode featuring Suleman’s dad and regular guest Dr. Mehmet Oz giving his thoughts on the controversy surrounding Suleman. (Oz is bound for his own Harpo-produced daytime series in the fall.)
The Feb. 24 Octomom episode garnered a 6.5 household rating, “Oprah’s” third-highest number this season.
Outside syndication, a Feb. 10 appearance by Suleman on NBC’s “Dateline” drew 11.3 million viewers, nearly double the show’s average.