Network inks multiplatform deal with Cannon
A major rebranding initiative, a new series, a feature film and the return of Nick Cannon — those were some of the highlights Thursday from Nickelodeon’s hourlong upfront presentation to advertisers in Gotham.As expected, the MTV Networks division announced that all of its channels, broadband included, will be rebranded so as to be more easily associated with the Nickelodeon name, with preschool-focused Noggin renamed Nick Jr. and teen-targeting the N becoming TeeNick. (The animation-themed Nicktoons will keep its moniker.) Hosted by Nick prexy Cyma Zarghami, Thursday’s presentation to advertisers at the Hammerstein Ballroom also included the announcement of a multiplatform deal with Cannon. The former Nick kid talent will serve as a creative consultant to TeeNick, helping the network develop several projects. Cannon will also host and exec produce the channel’s “Halo Awards,” which honor teen achievers. Zarghami also previewed the new stop-motion-animated, adult-targeted series created by Michael Eisner’s Tornante Animation for the Nick at Nite block. Premiering this summer, “Glenn Martin, DDS” will feature the voices of Kevin Nealon and Catherine O’Hara. Meanwhile, “Slumdog Millionaire” star Dev Patel was on hand to introduce the upcoming Nickelodeon Movies-produced theatrical feature in which he appears, “The Last Airbender.”
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