CBS on top with franchise, 'Good Wife'
The Eye net’s two new Tuesday dramas remained robust in their second outings, getting another big push from the juggernaut that is “NCIS.”
“NCIS: Los Angeles” held onto most of its premiere aud to win at 9 o’clock, but even better news came at 10 p.m. for CBS, where “The Good Wife” actually built by a tick from its premiere rating to dominate in demos.
NBC’s “The Biggest Loser” grew week to week, leading into the net’s “Jay Leno Show,” which moved ahead of ABC’s “The Forgotten” in demos during the 10 o’clock hour — the first time the stripped skein has beaten a firstrun scripted broadcast program.
Aiding CBS is what’s the biggest problem for every other net: There’s just too much nonscripted fare on Tuesday. “The Forgotten” is the only scripted hour on ABC, NBC or Fox on this night.
Looking at the Nielsens, “NCIS” (4.8/14 in 18-49, 21.37m) matched its series-best demo score of the previous week while drawing its largest overall aud to date and standing as the No. 1 show of the night. It won the 8 o’clock hour by 4 shares in 18-49 and by 7 shares in 25-54 (6.4/17) while drawing more overall viewers than the combined delivery of the reality shows opposite it on ABC, NBC and Fox.
“NCIS: Los Angeles” followed with more hearty numbers (4.1/11 in 18-49, 17.40m), winning its hour despite declining 7% from its preem.
And “The Good Wife” (3.2/9, 13.69m) closed things out by comfortably winning in demos over NBC’s “Leno Show” (2.2/6, 6.58m) and ABC’s “The Forgotten” (2.0/5, 7.45m).
“Good Wife,” which bowed to a 3.1 demo rating last week, becomes the first show of the fall to improve upon its premiere-night 18-49 score.
“Leno” dipped 12% week to week despite a stronger lead-in, while “Forgotten” fumbled away 23% of its premiere-night rating to fall to third place — hampered by a lower lead-in for “Dancing With the Stars.”
DVR provider TiVo chimed in on “Leno’s” perf Wednesday, noting that its user survey found that just 46% of its users watched the show on a time-shifted basis in its first two weeks. That compares to 63% of viewing of 10 p.m. shows for ABC and 65% for CBS during the same two-week period.
(In general, the nets would prefer that auds watch shows live, since DVR users are more inclined to fast-forward through commercials.)
For NBC, “Leno’s” rate of time-shifting also compares favorably to the first month of last season, when about 70% of viewing of the Peacock’s 10 p.m. programming was done on a time-shifted basis.
In the cable realm on Tuesday, FX’s “Sons of Anarchy” remains a player in the Tuesday 10 p.m. hour (1.9/5 in 18-49, 3.76m), drawing its second-best scores of the season and winning in men 18-49 (2.5/8).
Also on the night, Fox’s “Hell’s Kitchen” held steady at 8 (3.1/9 in 18-49, 6.64m) while lead-out “So You Think You Can Dance” (2.4/6, 5.18m) placed fourth in its debut on the night.
ABC’s summer series “Shark Tank” moved to the night to finish out its season, placing fourth at 8 p.m. (1.5/4, 4.75m) but up from its final airing on Sunday two weeks ago. “Dancing” followed at 9 p.m. with its lowest results scores to date (2.7/7, 13.02m).
CBS won the night in 18-49 (winning five of six half-hours), 25-54 and total viewers — rising 15% or more in each category vs. the second Tuesday of last season.
Meanwhile, cable numbers for Monday night released Wednesday show ESPN’s “Monday Night Football” drawing the largest cable audience of the year (15.71 million) for a third straight week with its matchup between Dallas and Carolina. Game’s 6.6 rating in 18-49 topped the night.
This coming Monday’s game between Minnesota and Green Bay figures to challenge for, or surpass, the all-time cable viewership record.