NBC U sets femme week

Maria Shriver to be featured in 'Woman's Nation'

NBC Universal will feature Maria Shriver, California’s first lady, during a weeklong programming initiative called “The Shriver Report: A Woman’s Nation Changes Everything.”

The initiative addresses issues facing women in the workforce and elsewhere and grows out of data compiled by the Center for American Progress for a study conducted with Shriver.

Shriver will appear on the Oct. 18 edition of “Meet the Press” to kick off the initiative, followed by appearances on CNBC’s “Power Lunch” and “The Suze Orman Show.” Telemundo will air a five-part series within “Noticiero Telemundo,” and newly revamped website iVillage will solicit discussion from its viewers.

A former NBC News anchor herself, Shriver also will lead a Women at NBC U Advisory Board discussion on Nov. 10. Shriver will discuss the findings of a separate NBC-commissioned study on women’s purchasing power, as well as her own research.

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