Network will re-tool in afternoon slot
MTV live talker “It’s On With Alexa Chung” will not be returning after its second-season finale Dec. 17.
Series, hosted by the British TV personality, featured interviews, musical guests and pop-culture news along with an interactive component. Having debuted as an hourlong show in June, it returned for its second season Oct. 19 as a half-hour in a new 3:30 p.m. timeslot.
MTV programming prexy Tony DiSanto told Daily Variety the cabler is “100% committed” to a studio-based, live pop-culture show with music and interviews, but indicated that the network is still searching for the right formula.
“The difference between these (and scripted shows) is you have to develop these on the air,” said DiSanto, adding that “we make the changes until we settle on the show that’s what we want.”
Steve Tseckares, hired by MTV last month as senior veep of special programming and production, said that a revamped program would premiere in January. Until then, MTV will air a mix of repeats and specials in the timeslot.
Chung’s contract with the network expires early next year, and MTV is “leaving it open” as far as future plans with her.
Tim Healy and Sebastian Scott exec produce “It’s On” with Reveille’s Howard T. Owens and Mark Koops.