Exec named president of Alan Ett unit
Betsy McGowen has been tapped as president of Newdance Kids, a division of Alan Ett Creative Group that focuses on developing concepts that unite brands and broadcasters.
McGowen will be responsible for overseeing Newdance Kids’ slate of children’s programming. Her duties will include product development, strategic planning, promotion, marketing, network relationships and production.
Newdance Kids recently acquired the North American rights to “Kids Top 20,” a musicvideo show that airs in Europe and other territories around the globe.
McGowen was previously at Kids WB, where she was senior VP and general manager.