Lifetime pacts with Unilever

Network inks sponsorship deal for 'Maneater'

Lifetime has signed Unilever to a multiplatform sponsorship deal for the network’s upcoming “Maneater.”

Deal will revolve around Unilver’s Vaseline Aloe Fresh brand and involve both standard commercial pods and product integration, as well as sweepstakes, online, mobile and out-of-home components.

Based on a bestselling novel by Gigi Levangie Grazer (“The Starter Wife”) and produced by Sony Pictures Television, the two-part “Maneater” will star Sarah Chalke (“Scrubs”). It’s set to run May 30-31 on Lifetime.

More TV

  • Babylon Berlin

    'Babylon Berlin,' Mainland Europe's Most Expensive Show, Set for Third Season (EXCLUSIVE)

    Lifetime has signed Unilever to a multiplatform sponsorship deal for the network’s upcoming “Maneater.” Deal will revolve around Unilver’s Vaseline Aloe Fresh brand and involve both standard commercial pods and product integration, as well as sweepstakes, online, mobile and out-of-home components. Based on a bestselling novel by Gigi Levangie Grazer (“The Starter Wife”) and produced […]

  • UFC

    ESPN Adds Fights to UFC TV Rights Deal, Reaching $1.5 Billion Value (EXCLUSIVE)

    Lifetime has signed Unilever to a multiplatform sponsorship deal for the network’s upcoming “Maneater.” Deal will revolve around Unilver’s Vaseline Aloe Fresh brand and involve both standard commercial pods and product integration, as well as sweepstakes, online, mobile and out-of-home components. Based on a bestselling novel by Gigi Levangie Grazer (“The Starter Wife”) and produced […]

  • Colin Callender on 'Cursed Child' and

    Strictly Business Podcast: Colin Callender on 'Cursed Child' and Navigating Co-Productions

    Lifetime has signed Unilever to a multiplatform sponsorship deal for the network’s upcoming “Maneater.” Deal will revolve around Unilver’s Vaseline Aloe Fresh brand and involve both standard commercial pods and product integration, as well as sweepstakes, online, mobile and out-of-home components. Based on a bestselling novel by Gigi Levangie Grazer (“The Starter Wife”) and produced […]

  • White Famous' TV show premiere

    TV News Roundup: Jamie Foxx Returns to Host BET Awards

    Lifetime has signed Unilever to a multiplatform sponsorship deal for the network’s upcoming “Maneater.” Deal will revolve around Unilver’s Vaseline Aloe Fresh brand and involve both standard commercial pods and product integration, as well as sweepstakes, online, mobile and out-of-home components. Based on a bestselling novel by Gigi Levangie Grazer (“The Starter Wife”) and produced […]

  • catastrophe

    Number of Female Writers in British Film and TV at ‘Abjectly Low Levels’

    Lifetime has signed Unilever to a multiplatform sponsorship deal for the network’s upcoming “Maneater.” Deal will revolve around Unilver’s Vaseline Aloe Fresh brand and involve both standard commercial pods and product integration, as well as sweepstakes, online, mobile and out-of-home components. Based on a bestselling novel by Gigi Levangie Grazer (“The Starter Wife”) and produced […]

  • Richard Gere to Return to TV,

    Richard Gere to Return to TV After Nearly 30 Years, in BBC Drama ‘MotherFatherSon’

    Lifetime has signed Unilever to a multiplatform sponsorship deal for the network’s upcoming “Maneater.” Deal will revolve around Unilver’s Vaseline Aloe Fresh brand and involve both standard commercial pods and product integration, as well as sweepstakes, online, mobile and out-of-home components. Based on a bestselling novel by Gigi Levangie Grazer (“The Starter Wife”) and produced […]

  • Pose Sharp Objects

    Poll: Which New Summer Show Are You Most Excited to Watch?

    Lifetime has signed Unilever to a multiplatform sponsorship deal for the network’s upcoming “Maneater.” Deal will revolve around Unilver’s Vaseline Aloe Fresh brand and involve both standard commercial pods and product integration, as well as sweepstakes, online, mobile and out-of-home components. Based on a bestselling novel by Gigi Levangie Grazer (“The Starter Wife”) and produced […]

More From Our Brands

Access exclusive content