Fox TV Studios seals deal with Odenkirk Provissiero
Fox TV Studios has sealed an exclusive first-look deal with comedy production/management shingle Odenkirk Provissiero Entertainment.Pact comes as FTVS, which has recently focused mostly on hourlong dramas, looks to get into the comedy game. It also reps Odenkirk Provissiero’s first home since talent manager Naomi Odenkirk and lit manager Marc Provissiero joined forces in April. “We’re starting to feel that there are opportunities both in cable and in the international market for comedy,” said Fox TV Studios exec VP David Madden. “We decided we wanted to figure out a way to get into edgier, less broadcast-oriented comedy. Something more adventurous. That’s when Marc and Naomi approached us.” Odenkirk Provissiero reps talent such as Jenna Fischer (“The Office”) and several “Saturday Night Live” stars, including Kristen Wiig, Bill Hader, Casey Wilson and Bobby Moynihan. On the writer side, the company reps writer-producers on shows such as “Ugly Betty,” “Cougar Town” and “The Cleveland Show.” Provissiero and Madden already knew each other from past dealings, particularly from Provissiero’s tenure as a William Morris agent. “They were the right people to hook up with, and we’ve had success in the past in working with producers who came out of the representation world,” Madden said. According to Provissiero, they’ll first be looking to their clients to see who may have a project that could work under this deal. “We actually have several things we’ve started talking about that fit our brand,” Provissiero said. “We’re looking for (projects with) an alternative, left-of-center sense of humor.” In signing on with Fox TV Studios, Provissiero said he liked the idea of getting involved as FTVS starts its comedy development from scratch. He said he believed FTVS’ international co-production model — as seen with the studio’s dramas “Mental” and “Defying Gravity” — could also work on the comedy side. Among the projects in the works, Madden said, are lower-cost animation laffers that could travel faster overseas. As for opportunities here, Madden said he’s bullish on comedy-hungry cablers such as FX, Turner and Showtime.