Kardashian-clan series breaks network records
Sunday’s premiere of Kardashian-family vehicle “Kourtney and Khloe Take Miami” was the most-watched series debut on E! in seven years, setting a network record among women 18-34.
“Kourtney and Khloe” drew 2.7 million viewers overall at 10 p.m., according to preliminary Nielsen nationals, for the top debut on E! since 2002’s “The Anna Nicole Show.”
And in E!’s target demo of women 18-34, the new series drew 1.05 million viewers, topping the previous network best of 865,000 for “Anna Nicole.” It beat the combined ABC-CBS-NBC delivery among women 18-34 (818,000) during the 10 o’clock hour.
Featuring the younger sisters of neo-celebrity Kim Kardashian, “Kourtney and Khloe” topped March’s third-season premiere of “Keeping Up With the Kardashians” by 70% among adults 18-49 and 60% in total viewers, and the numbers represented a sixfold increase in total viewers compared to the same time period one year ago.
E! followed the 45-minute series premiere of “Kourtney and Khloe” with the debut of “Reality Hell,” which nearly tripled the cabler’s total viewers in the year-ago time period.
Also of note Sunday: Lifetime’s combo of “Drop Dead Diva” and “Army Wives” hit season highs in key female demos. “Diva” averaged 3.06 million viewers overall, while “Army” drew slightly more than 4 million.