Comedy Central special down 32% from last one

Joan Rivers’ appeal may have dipped following her “Celebrity Apprentice” win.

The Comedy Central roast skewering Rivers on Sunday night drew 2.8 million viewers, 32% fewer than for the previous one on the cabler. Larry the Cable Guy’s soiree drew 4.1 million viewers in March.

It’s difficult to pinpoint a specific reason for the decline, but ESPN drew young men away from the special as the Yankees-Red Sox contest scored 4.6 million viewers for the most-watched baseball game on the net since 2007.

With the roasts always ranking near the top of Comedy Central’s programming lineup — Bill Engvall (6.2 million) and Pamela Anderson (4.3 million) drew best — the cabler decided to increase its roast coverage this year.

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