Org draws 1 million attendees for 20% gain

Tokyo — Cofesta, the umbrella content fest sponsored by the Japanese government and industry, recorded more than 1 million attendees for a new record, organizers announced. This compares with around 800,000 last year, for a 20% gain.

Running Sept. 24 to Oct. 28, Cofesta encompassed 18 official and six affiliated events, starting with the Tokyo Game Show and concluding with the Japan Intl. Contents Festival.

Launched in 2007, Cofesta is designed to present Japanese content, including pics, games, toons, comics, character goods and fashions, to the world in a relatively compact time frame. Most of the action is centered in Tokyo, though Cofesta organizers have been enlisting events in other parts of the country, such as the Kyoto Cross Media Experience (Kyoto CMEX) — an official Cofesta event for the first time this year.

Other new events this year include Tokyo Fashion Week and Licensing Asia. In addition to major events such as the Tokyo film fest, Tokyo Game Show and CEATEC Japan that recorded large turnouts, the Japan Anime Collaboration Market (JAM 2009) and the Tokyo Content Market reported big gains in attendance.

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