Cable programming vet Gavin Harvey has been named exec VP-g.m. for music cabler Fuse.
Harvey will lead the net’s strategic direction — marketing, ad sales, programming and production — and oversee its day-to-day business operations.
Fuse is owned by Cablevision’s Madison Square Garden and is part of the MSG Media networks. Harvey will report to Michael Bair, president of MSG Media.
Prior to arriving at Fuse, Harvey was president of Comcast-owned sports cabler Versus. Harvey oversaw the programming, marketing and sales operation at Versus and played a major role when the net rebranded from Outdoor Life into Versus. He previously served as head of marketing for E! Networks.
Bair said Harvey’s mandate is to grow “the Fuse business and further build upon our integration strategy with Madison Square Garden’s assets.”
Madison Square Garden owns several concert halls, including the Beacon Theater and Radio City Music Hall in Gotham, the Chicago Theater and the Wang Theater.
Fuse, which caters to the 12- to 34- year-old demo, recently carried highlights from the summer’s Lollapalooza tour in Chicago and just announced it will air a Jay-Z concert at the Garden on Sept. 11. Proceeds go to the New York Police and Fire Widows’ and Children’s Benefit Fund.