Eagle-eyed Fox viewers may have seen a pale, well-dressed bald guy showing up in the strangest of places.
The expressionless man — who looks like a Blue Man Group star, without the paint — has been spotted in the audience of “American Idol,” on the sidelines at an NFL divisional playoff game and a NASCAR race — all live events broadcast on the network.
“Fringe” fans have quickly identified the man as the Observer, an enigmatic character who plays a part in the show’s mythology.
He’s never identified, and the sports announcers or “Idol” stars never acknowledge his presence onscreen. And that’s the point, as Fox continues to roll out a mysterious viral marketing campaign meant to equal the character’s shadowy ways.
Fox wouldn’t comment on the campaign — likely hoping to keep an air of ambiguity to it all. But internally, staffers have taken to calling it the “Where’s Baldo?” initiative.
“Fringe” fans have also taken to posting the Observer’s appearances on YouTube — and Fox has not-so-mysteriously looked the other way.
Michael Cerveris, the actor who plays the Observer, will continue to show up in character at various televised events in the coming weeks.