Gotham praisery Falco Ink has launched a Hispanic media division.
Partners Janice Roland and Shannon Treusch said the film and TV unit will respond to strong demand that isn’t being met in a targeted way. Soldanela Rivera will head the division.
Falco has handled press for a range of titles with appeal to Hispanic auds. On their current roster are “Rudo y Cursi,” “Sugar” and upcoming Tribeca entry “The Lost Son of Havana,” a docu about ex-Boston Red Sox pitcher Luis Tiant exec produced by the Farrelly brothers.
Rivera brings 15 years of experience in production and marketing in film, legit and music. She’s helped steer campaigns for “The Life and Music of Celia Cruz,” “El Cantante” and the upcoming tribute concert for Ismael Miranda.