You will be redirected back to your article in seconds

Exec on the rise makes History cool

Younger viewers for network's 'Ice Road Truckers'

During Nancy Dubuc’s two-year tenure at History (where she was recently promoted to president and general manager), the net has launched its highest-rated series and specials to date — among them, edgy, hands-on reality shows “Ax Men” and “Ice Road Truckers” — and lowered its median viewer age by three years to 48.

“We’re competing with a lot more channels, in a much bigger universe, and for us to cut through, it takes that much more effort,” Dubuc says. “We never take for granted what’s working today, because you don’t know that it’s going to work tomorrow.”

Projected end-of-year numbers for 2009 look better than last year’s, according to Dubuc, who is credited with evolving the History brand, right down to the tweaked H logo.

“It’s our best year, our youngest year, our best summer — August by itself is up 20% over last August,” she says. “But you’re not going to reach the ratings finish line and not have to keep going.”

Prior to her History post, Dubuc supervised the development and creation of nonfiction programming for A&E. There she spearheaded “Growing Up Gotti,” “Dog the Bounty Hunter,” “Intervention,” and others. She also created A&E IndieFilms.

More TV

  • EuropaCorp Sells French TV Production Unit

    Luc Besson's EuropaCorp Sells French TV Production Unit for $13 Million

    During Nancy Dubuc’s two-year tenure at History (where she was recently promoted to president and general manager), the net has launched its highest-rated series and specials to date — among them, edgy, hands-on reality shows “Ax Men” and “Ice Road Truckers” — and lowered its median viewer age by three years to 48. “We’re competing […]

  • 'Saturday Night Live' Addresses Al Franken

    'Saturday Night Live' Addresses Al Franken Sexual Assault Allegations: 'This is Bad' (Watch)

    During Nancy Dubuc’s two-year tenure at History (where she was recently promoted to president and general manager), the net has launched its highest-rated series and specials to date — among them, edgy, hands-on reality shows “Ax Men” and “Ice Road Truckers” — and lowered its median viewer age by three years to 48. “We’re competing […]

  • 'Saturday Night Live' Spies on Meeting

    'Saturday Night Live' Spies on a Meeting Between Donald Trump Jr and Julian Assange (Watch)

    During Nancy Dubuc’s two-year tenure at History (where she was recently promoted to president and general manager), the net has launched its highest-rated series and specials to date — among them, edgy, hands-on reality shows “Ax Men” and “Ice Road Truckers” — and lowered its median viewer age by three years to 48. “We’re competing […]

  • Lena Dunham

    Lena Dunham Apologizes for Defending 'Girls' Writer Accused of Sexual Assault

    During Nancy Dubuc’s two-year tenure at History (where she was recently promoted to president and general manager), the net has launched its highest-rated series and specials to date — among them, edgy, hands-on reality shows “Ax Men” and “Ice Road Truckers” — and lowered its median viewer age by three years to 48. “We’re competing […]

  • David Cassidy'Once In A Lifetime' concert

    David Cassidy Hospitalized With Organ Failure

    During Nancy Dubuc’s two-year tenure at History (where she was recently promoted to president and general manager), the net has launched its highest-rated series and specials to date — among them, edgy, hands-on reality shows “Ax Men” and “Ice Road Truckers” — and lowered its median viewer age by three years to 48. “We’re competing […]

More From Our Brands

Access exclusive content