Endemol ups Adrichem

Exec to head Netherlands unit

HOLLYWOOD — Endemol has appointed Peter Adrichem managing director of Endemol Netherlands, replacing Paul Romer, who left in October to become Endemol Group’s global head of programming.

Adrichem will chair the management board; oversee the scripted, non-scripted and sport business units in the Netherlands, and the company’s creative and development activities.

Exec was formerly managing director of SNP Holding, which is owned by Endemol.

Adrichem has two decades experience in the industry. He launched 625 TV Prods. in 1992 with Jeroen van Baaren. He went on to build a second production company, TVBV, with fellow producer Jeroen Pauw. In 2006 both companies merged with Rene Stokvis Prods. and became part of SNP Holding. Adrichem became managing director of SNP in 2007.

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