Goldberg in charge of N. American operations

Endemol has expanded the domain of its U.S. topper, putting David Goldberg in charge of the conglom’s North American operations.

As chairman of Endemol North America, Goldberg now adds oversight of the company’s production and business in Canada and Mexico.

Goldberg is already at work putting together at least one alliance with a Mexican broadcaster and said he plans to expand content creation and program investment across the continent.

“We’re doing whatever we can to increase our market share,” Goldberg said.

Goldberg has been busy growing Endemol USA in recent years, acquiring companies such as 51 Minds and Original Media. More purchases may be in the works, he said.

“If it involves expanding our (footprint) in a complementary way, and if it enables us to generate more content that we can exploit internationally, we’ll be doing those things,” he said.

But given the economy, Goldberg said Endemol is exhibiting more caution in its acquisitions.

“We’re not looking to get into a wide spectrum of businesses,” he said.

Under Goldberg, Endemol’s North American operation is looking to get into two new arenas: the Spanish-language biz — hence the move into Mexico — and scripted TV, developing several projects this season (Daily Variety, Dec. 17).

Endemol USA is also still busy signing overall deals with producers.

“As everybody is contracting, we’re committed to building out our operation, which will allow us to create more content,” Goldberg said.

As a result, the exec said Endemol USA expects to sign at least two or three high-level producers in the coming weeks.

Goldberg has been with Endemol since 2000, when he first helped launch the company’s U.S. operations. Under Goldberg’s watch, Endemol has produced hits such as “Fear Factor,” “Big Brother,” “Deal or No Deal,” “Extreme Makeover: Home Edition” and “Wipeout.”

“Fear Factor” and “Home Edition” rep two of the few reality hits to make it into off-net syndication; “Deal” has been spun off into a firstrun syndie franchise.

Endemol Group CEO Ynon Kreiz said Endemol’s U.S. success was “due in great part to David’s vision and hard work.”

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