Creative Emmys to take place Sept. 12

Ceremony to be held at L.A. Convention Center

The Creative Arts Emmys will still take place Sept. 12 as skedded, but in a venue switch, the ceremony will move from the Nokia Theater to the Los Angeles Convention Center.

Shift occurred because of the decision made last week to change the date of the Primetime Emmy Awards — also taking place at the Nokia — to Sept. 13 (Daily Variety, June 2). So Sept. 12 will now be needed for setup and rehearsal.

That will make for a mega-Emmy weekend, as many TV bizzers will likely have to head downtown on both nights in order to attend the ceremonies.

The primetime main event was originally slated for Sept. 20 — but broadcaster CBS has an NFL doubleheader that afternoon, and it didn’t want to preempt “60 Minutes.” That meant that the Emmys might have started late. (The Emmys would have also gone up against a key Cowboy-Giants game that night.)

But that left the TV Academy with an inflexible sked for the Creative Arts ceremony. It couldn’t be pushed a week earlier, because it would have fallen on Labor Day weekend. And a week before that would have pushed it into August — when the L.A. Area Emmy awards were already set. If it went any earlier than that it would have impacted the org’s complicated awards voting schedule.

Acad sources note that until about a decade ago, the Creative Arts and Primetime Emmy events were held the same weekend, so there is precedent for holding them so close together.

The decision to hold both events that weekend will make for unusual TV viewing, however. E! Entertainment TV has the rights to air an edited-down version of the Creative Arts ceremony a week later, on Sept. 19. But that now means viewers will have caught the Primetime Emmys a few days before hand — a reversal of when the two are normally telecast.

“The Creative Arts Emmy Awards are extremely important to all of us at the Television Academy,” said John Shaffner, chairman-CEO of the Academy of Television Arts & Sciences. “Our Board of Governors, which represents every peer group in our membership ranks, made this decision to ensure that this year’s celebration will carry on the tradition of presenting a high quality, entertaining awards ceremony for all involved.”

Lee Miller and Steve Venezia will executive produce the 2009 Creative Arts Emmy Awards, with Spike Jones Jr. producing.

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