Golf event watched by 35.2 million

The three-way playoff that decided the Masters golf tournament drew a big crowd on Sunday for CBS.

Eye network estimates that 35.2 million viewers watched at least some part of Sunday’s live final-round coverage of golf’s most prestigious tourney. CBS estimates the aud was the largest for its final round coverage since Tiger Woods won his fourth Green Jacket at the Masters in 2005, drawing 35.9 million viewers.

The telecast, which ran from 2-7:38 p.m. ET, averaged a 8.3 rating/20 share in Nielsen’s overnight metered markets, which cover more than 70% of U.S. TV households. That was down a hair from last year’s 8.6/18, but CBS number-crunchers estimate that more viewers checked in at various points of the telecast this year — no doubt to track the progress of Woods, who never did catch up with the leaders on Sunday.

Viewership peaked in the final 40 minutes of the telecast, as Angel Cabrera sealed his victory in a playoff with Kenny Perry and Chad Campbell. That nail-biter garnered a 10.0 household rating/21 share. The last rounds for Woods and Phil Mickelson, from 5-6 p.m. ET, drew a strong 9.4/23 household rating.

Final national ratings for CBS’ live coverage won’t be available until later this week.

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