HOLLYWOOD — “Project Runway” may be gone, but femme-skewing reality competition is alive and well on Bravo.
The NBC Universal-owned cable channel unfurled four pickups and a slate of development to advertisers at the Russian Tea Room on Tuesday, highlighted by the announcement of a series order for “American Artist.” Execs sought to reassure the assembled advertisers that it has plenty of promising fare in the pipeline to fill the void left by “Runway’s” move to Lifetime.
“American Artist,” produced by Sarah Jessica Parker’s Pretty Matches shingle and former “Runway” producer Magical Elves, pits 12 aspiring artists against one another; the winner receives a gallery show.
NBC Universal CEO Jeff Zucker said the cabler will put “a toe in the water” with two scripted series now in development: “Blueprint” follows a couple who run an architecture and design firm; “30 Under 30” follows 30 twentysomething professionals who were singled out as ones to watch in a magazine.
“It’s all part and parcel of the stranger-than-fiction unscripted approach,” Bravo boss Lauren Zalaznick told the crowd.
Also announced were “Design Sixx,” a showcase for residential dwelling designers Cortney and Robert Novogratz, produced by Left/Right; and “Kell on Earth,” another Magical Elves show built around fashion publicist Kelly Cutrone.
Cabler has yet another fashion competish series in the hopper, Lake Paradise Entertainment’s “Launch My Line” (previously announced as “Celebrity Sew Off”).
Other development projects include “Jackie’s Gym Takeover,” featuring former “Work Out” star Jackie Warner reimagining gyms; “Eric B.,” a showcase for the eponymous colorist to the stars; and “Social Heights,” a docu-series focused on Gotham high society gals.
Among other tidbits, Zalaznick confirmed renewals for series “Shear Genius” and Kathy Griffin’s “My Life on the D-List,” as well as development pacts with Demi Moore’s production shingle and Ashton Kutcher’s Katalyst.