You will be redirected back to your article in seconds

Blue unveils pieces of ‘Home’

Ad agency shows documentary clip at Mip TV

CANNES — Christophe Lambert, co-founder of Paris-based advertainment agency Blue with producer/director Luc Besson, showed a clip of its first branded documentary, “Home,” at Mip TV on Tuesday.

Co-produced by Blue and Elzevir Films and directed by Gaul’s Yann Arthus-Bertrand, the EUR 13 million ($17.2 million) doc is made up of aerial shots of 50 countries and aims to raise awareness of environmental issues.

PPR, a French conglom that owns luxury brands including the Gucci Group, kicked in $13.25 million towards the budget while EuropaCorp raised the balance.

“I’ve always been an Earth lover. I tried to reveal its most beautiful facets through my films ‘The Big Blue,’ ‘Atlantis’ and ‘Arthur and the Invisibles,’ “Besson said. “It was a natural step for me to team up with Yann to produce this magnificent project.”

EuropaCorp plans a worldwide, theatrical, TV, web and DVD release on June 5, World Environmental Day.

In Gaul, the doc will air on primetime on pubcaster France 2.

Blue launched in October.

More TV

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    CANNES — Christophe Lambert, co-founder of Paris-based advertainment agency Blue with producer/director Luc Besson, showed a clip of its first branded documentary, “Home,” at Mip TV on Tuesday. Co-produced by Blue and Elzevir Films and directed by Gaul’s Yann Arthus-Bertrand, the EUR 13 million ($17.2 million) doc is made up of aerial shots of 50 […]

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    CANNES — Christophe Lambert, co-founder of Paris-based advertainment agency Blue with producer/director Luc Besson, showed a clip of its first branded documentary, “Home,” at Mip TV on Tuesday. Co-produced by Blue and Elzevir Films and directed by Gaul’s Yann Arthus-Bertrand, the EUR 13 million ($17.2 million) doc is made up of aerial shots of 50 […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    CANNES — Christophe Lambert, co-founder of Paris-based advertainment agency Blue with producer/director Luc Besson, showed a clip of its first branded documentary, “Home,” at Mip TV on Tuesday. Co-produced by Blue and Elzevir Films and directed by Gaul’s Yann Arthus-Bertrand, the EUR 13 million ($17.2 million) doc is made up of aerial shots of 50 […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    CANNES — Christophe Lambert, co-founder of Paris-based advertainment agency Blue with producer/director Luc Besson, showed a clip of its first branded documentary, “Home,” at Mip TV on Tuesday. Co-produced by Blue and Elzevir Films and directed by Gaul’s Yann Arthus-Bertrand, the EUR 13 million ($17.2 million) doc is made up of aerial shots of 50 […]

  • 'Magnum P.I.' Reboot in Development at

    'Magnum P.I.' Reboot in Development at CBS From Peter Lenkov With Production Commitment

    CANNES — Christophe Lambert, co-founder of Paris-based advertainment agency Blue with producer/director Luc Besson, showed a clip of its first branded documentary, “Home,” at Mip TV on Tuesday. Co-produced by Blue and Elzevir Films and directed by Gaul’s Yann Arthus-Bertrand, the EUR 13 million ($17.2 million) doc is made up of aerial shots of 50 […]

  • YouTube logo

    TV News Roundup: YouTube Greenlights Tinder-Themed Comedy 'Swipe Right'

    CANNES — Christophe Lambert, co-founder of Paris-based advertainment agency Blue with producer/director Luc Besson, showed a clip of its first branded documentary, “Home,” at Mip TV on Tuesday. Co-produced by Blue and Elzevir Films and directed by Gaul’s Yann Arthus-Bertrand, the EUR 13 million ($17.2 million) doc is made up of aerial shots of 50 […]

More From Our Brands

Access exclusive content