Comedy Central is teaming with Don Mischer Prods. to relaunch the American Comedy Awards, an event created by George Schlatter that ran from 1985-2001.
The ACAs is set to air in the fourth quarter of 2010 and will be televised simultaneously on Spike TV and TV Land as well.
Mischer and Charlie Haykel will exec produce. Juliane Hare serves as producer.
ABC carried the majority of ACA broadcasts in the 1980s and ’90s, while Comedy Central aired the final edition in 2001.
Having just signed the deal, cabler doesn’t have many specifics on what the show will look like in terms of length, format or location, but president Michele Ganeless told Daily Variety that it will “likely feel like a Comedy Central event and not very formal. It will be fun, irreverent and appropriate for the brand.”
What is known is that the categories to be honored will include film, television, performance and digital shorts.
Ganeless said the cabler is restarting the ACA because it feels the genre is underserved by other kudos.
“We’ve always wanted to do this,” she said. “The Academy Awards don’t speak to our viewers and doesn’t honor comedy the way we think it should.”
Mischer, who is producing Sunday’s Emmy Awards, said, “We are looking forward to developing a show that will recognize all those who keep us laughing in these stressful times.”
Celebrity roasts have been Comedy Central’s signature event in recent years and have been ratings drivers. However, numbers for the most recent soiree, when Joan Rivers was skewered, were down from previous roasts.