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True taps program executives

Production co. also seals deal with Daniels

Endemol-owned True Entertainment, the shingle behind Bravo’s “The Real Housewives of Atlanta,” is expanding, hiring two programming executives.

The production company has also sealed a development deal with celebrity matchmaker Samantha Daniels — the inspiration for NBC’s short-lived series “Miss Match” — to star in a docusoap.

Exec hires include Matt Hanna, who has joined True as its senior VP of development, and Marcia Mule, who has been named VP-head of programming.

Hanna moves to True from BermanBraun, where he was head of alternative programming. Mule’ previously founded Picture This Television. True Entertainment prexy Steven Weinstock announced the appointments; both will report to him and Glenda Hersh.

Hanna’s credits include developing NBC’s “America’s Toughest Jobs.” Before BermanBraun, Hanna served as VP of development at VH1, where he developed and exec produced “Celebrity Fit Club” and “The Fabulous Life.”

Mule won two Emmy Awards for her PBS series “TV411.” She also exec produced Bravo’s “Kathy Griffin: My Life on the D-List” and “Celebrity Poker Showdown.”

As for the Daniels deal, her show is tentatively titled “Sexy, Single and Searching.” Project will follow five single women as the search for love, under the advisement of Daniels.

True’s other series include Discover’s “Wreckreation Nation” and TLC’s “Personal Justice.” It also produced MTV’s “Band in a Bubble” and NBC’s “Guinness World Records Live.”

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