Competition show takes on domestic format

SYDNEY — In an attempt to take on the juggernaut of Network Ten’s “MasterChef Australia,” Seven Network is reheating an old format.

“My Kitchen Rules” will pit home cooks against each other in the same way that its predecessor, “My Restaurant Rules,” sent professional chefs into culinary combat.

In “My Kitchen Rules” wannabe chefs will turn their homes into a restaurant for a night. The web is seeking contestants via online registration.

Cooking contests have become the new battleground for the free-to-air webs after the final of FremantleMedia’s “MasterChef” notched up record ratings.

It garnered an average aud of 3.7 million peaking at 4.11 million in the last 20 minutes, giving third-ranked web Ten the biggest aud for a non-sports program since OzTam ratings began in 2001.

Within weeks both Seven and Nine had begun working on rival shows.

A celebrity version of “MasterChef” will air this year.

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