‘Lost’ finds new home in Spain

Cuatro buys rights to all six seasons

Terrestrial web Cuatro has bought Spanish free-to-air rights to all six seasons of “Lost” from pubcaster Radio Television Espanola after the sci-fi suspenser flopped with its older demographic.

Disney-ABC-ESPN worked with RTVE and the younger-skewing Cuatro to find a more appropriate home for “Lost.”

The sale “forms part of our cost-cutting strategy,” said an RTVE spokesperson, as local broadcasters react to recession by rationalizing the shows they air.

“We’re excited to be launching ‘Lost’ with Cuatro, who are a well-matched home for the series, and have ambitious plans in terms of scheduling, marketing and promotional support,” said Francesca Tauriello, Disney-ABC-ESPN TV’s senior VP of program distribution in Europe, the Middle East and Asia (South).

Launched November 2005, the Sogecable-owned Cuatro has built its brand on U.S. shows such as “House,” which, now in its fifth season, punched a 16.6 share and 3.2 million viewers on Tuesday, way above Cuatro’s 8.9% channel average for March.

“ ‘Lost’ fits very well with our brand, and its finale looks set to be a worldwide TV phenomenon,” said Cuatro programming director, Fernando Jerez.

Cuatro will sked all six seasons of “Lost” so that its 2010 sixth-season finale will air a matter of weeks after the U.S., Jerez said.

The acquisition follows deals for HBO’s “True Blood” and Warner Bros. Intl. Television’s “Gossip Girl.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety