Deal to last two years
E! has partnered with Maxim magazine in a two-year deal to produce a series of hourlong specials.
Cabler will air a minimum of six specs, including two to be telecast before the end of the year — “Maxim’s Celebrity Beach Watch” and “Maxim’s Hottest Moments 2009.”
The two entities are also planning “Maxim Does …” specials that focus on parties and travel.
Maxim is published by Alpha Media Group.