Discovery falls for ‘Pitchmen’

13-part reality series spotlights infomercials

The guys behind Mighty Putty, the Big City Slider Station, the Swivel Sweeper and the FoodSaver now have their own Thom Beers-produced reality show, and it’s not an infomercial.

Discovery is set to bow the 13-part series “Pitchmen” on April 15. It will feature infomercial mavens Billy Mays and Anthony Sullivan taking “miracle-product” pitches from inventors all over the world.

Series is produced by Original Prods., with Beers, Mays, Sullivan, Philip D. Segal and Chris Wilson serving as exec producers. Chris Rantamaki will handle exec producing duties for Discovery.

Meanwhile, Discovery also commissioned Darlow Smithson Prods. and IMG Media to produce a three-part documentary on the wonders of the cosmos featuring physicist Stephen Hawking.

“Stephen Hawking’s Universe” will use a combination of CGI, live action and archival footage to reveal the phenomena of the universe.

Project is set to bow on Discovery’s channels worldwide starting early next year.

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