Former BBC foreign correspondent Ben Bradshaw has been appointed U.K. secretary of state for culture, media and sport.
Bradshaw, one of Blighty’s first openly gay politicians, succeeds Andy Burnham.
He is the U.K’s fourth media minister in two years and has landed the gig as part of a reshuffle of Prime Minister Gordon Brown’s troubled administration.
Some criticism is bound to follow Bradshaw’s appointment because it means a former BBC staffer will be running the government department responsible for the pubcaster.
Before becoming a pol in 1997, Bradshaw worked as a newspaper and radio journo. He was the BBC’s Berlin correspondent where he reported the fall of the Berlin Wall in 1989.
Bradshaw takes over at a crucial time. Important decisions are about to be made on the future of the media industry as policy makers put the finishing touches on the Digital Britain report, due out June 16.
But at the top of Bradshaw’s in-tray is the future of state-owned Channel 4. The web claims it is facing financial meltdown and is negotiating to form a partnership with BBC Worldwide.