NBC's 2010 telecast to avoid Sunday Night Football

The bad news for next year’s Emmy Awards telecast: It will once again be shifted into August, when viewership levels are traditionally ultra-low.

The good news: The 62nd annual Primetime Emmy Awards won’t go up against NBC’s Sunday Night Football powerhouse — because it’s the Peacock’s turn to air the Emmy competish.

As expected, NBC has scheduled the Emmy Awards on Sunday, Aug. 29 — earlier than usual, in order to avoid its “Sunday Night Football” package.

NBC did the same thing in 2006, airing the telecast on Aug. 27 that year. The Peacock points out that the 2006 Emmys still rank as the highest-rated of the past four years.

Ratings for next year’s Emmycast will be more important than usual to both the networks and the TV Academy: The 62nd annual Primetime Emmycast reps the final edition under the current “wheel” agreement with the Big Four nets.

As Wednesday’s announcement, NBC/Universal Media Studios alternative programming exec VP Paul Telegdy said that “scheduling and announcing the telecast for Aug. 29 this early in the awards cycle will give the Television Academy and NBC a head start on creative discussions.”

Nominations for the 62nd annual Emmys will be unveiled on Thursday, July 8, at 5:40 a.m. at the Academy’s North Hollywood HQ.

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